Privacy & Cookies

Privacy Policy

Trace Financial is committed to a policy of protecting the rights and privacy of individuals in accordance with all relevant data protection legislation.

What data do we hold and why?

We collect and use personal data on the basis that it is in our legitimate business interest to do so, for example to allow us to provide support and assistance to our customers.

We collect data directly from you whenever you interact with us, including, without limitation, when you:-

  • Request support for one of our products via email or by any other means
  • Request information, documentation or product demonstrations from our website or elsewhere
  • Participate in surveys or evaluations
  • Apply for employment
  • Create user accounts for any of our current or future customer zones

Our records include:-

  • Contact details – for example, your email address, telephone number, employer, work title, etc.
  • IP addresses and disk volume serial numbers – our products use licensing software that will validate an installation using these values
  • User account information – if you register for a user account on any current or future client/support area of our website, we will retain information necessary to identify you as the owner of that account (email address, etc.)

How long do we keep this data?

If you are not a client of ours, we will remove your data from our systems within a reasonable timeframe. If you ask us to remove you from a marketing email list, we may retain a skeleton record comprising your name and email address to ensure that we do not mail you again.

If you are a client, we may need to retain your details so that we can provide a service to you.

Who do we share your data with?

Trace Financial will not share your data with any other third parties except where there is a legitimate business reason for doing so, for example:-

  • our appointed auditors, accountants or lawyers may require access to contracts containing limited personal details
  • if you are a client of one of our partners, we may pass on support requests to that partner

We will never lend or sell your data to third parties.

How do we protect your data?

Your data is held securely within our systems and the data is accessible to a limited number of our staff.

Contacting us

You can opt out of receiving marketing emails at any time by clicking on the relevant link within in an individual marketing email or by contacting us at


Cookies are small data files that websites generate and ask to store on your computer. Most websites use cookies in one form or another. They are typically used to:

  • remember settings, so you don’t have to keep re-entering them whenever you visit a new page
  • remember information you give to a website, such as a list of products in a shopping basket
  • measure how you use the website so we can make sure it meets your needs

To learn more about cookies and how to manage them, visit, or please read on to find out more about how we use cookies.

Understanding your web browser capabilities

We set some essential cookies to store information about your browser settings, to understand which functionality to enable on the site. The following cookies are used:

NameTypical contentCookie expires after
has_js1 or blankwhen browser closes

Remembering your choices

Certain sections of our site remember your choices, so you can be provided with the right information if you visit other pages, and then return. For example, if you filter a list of information we will remember your choice and default to that selection if you visit the page again. These choices are not tied to any personally identifiable information. The following cookies are used:

NameTypical contentCookie expires after
SESS<randomly generated ID>Random stringUp to 24 days

Google Analytics

Google Analytics is in use to collect information about how visitors use this site. This provides us with important information that can enable the site to work better. We do not link this information to your name or address.

The following cookies are used by Google Analytics:

NameTypical contentexpires after
_utmaRandomly generated ID30 minutes
_utmbRandomly generated ID30 minutes
_utmt1 or unknownwhen browser closes
_utmzDomain hashtag, timestamp, session and campaign6 months
_utmvRandomly generated ID6 months
_gat1 or unknownwhen browser closes
_gaA randomly generated string2 years
_gidA randomly generated stringUp to 1 day
OTZA randomly generated stringUp to 24 days

Google reCaptcha

Google reCaptcha is the tickbox control which helps us to ensure that various forms are only completed by humans.

The following cookies are used by Google reCaptcha:

NameTypical contentexpires after
NIDRandomly generated stringUp to 6 months
1P_JARRandomly generated stringUp to 1 day
APISIDRandomly generated stringUp to 2 years
HSIDRandomly generated stringUp to 2 years
SIDRandomly generated stringUp to 2 years
SIDCCRandomly generated stringUp to 3 months

Google Service

Google sets some cookies if you are logged into the browser with a Google account.

The following cookies are examples of those used (details vary according to the specific browser is use):

NameTypical contentexpires after
SAPISIDRandomly generated stringUp to 2 years
SSIDRandomly generated stringUp to 2 years
OGPCRandomly generated stringUp to 1 month
AIDRandomly generated stringUp to 18 months
CGICRandomly generated stringUp to 6 months
CONSENTString containing a boolean rough location and a dateup to 20 years
DVRandomly generated stringup to 1 day
OGPRandomly generated numberup to 1 day